Offer Marketing Lead - WD Electronics
工作描述
| Bring market intelligence to WD League (market insights, competition, go to market, trends), be an expert in market, application and technology in Europe Hub. - Anticipate market dynamics & innovations to enable necessary on-time development for key targeted markets across Europe; - Lead competition benchmarking and keep the team updated with latest competitive moves,understand/follow price strategy of competitors to capture evolution of price drivers; - Understand evolution of standards and contribute to standardization strategy; - Develop professional network within the industry with suppliers, market influencers and various stakeholders; - Define, create & maintain global reference tariff levels, ensuring offers are priced following value based pricing principles and portfolios are rationalised. | |||||||||||||||||||||||||
| Bring expertise/be the expert to support CoE, WD League / Squads in identifying value drivers and defining UVPs (Unique Value Proposals) of the scoped products; - Bring expertise and recommendations to Product Owners (PO's) which help them define value propositions and priorities - Convince stakeholders / defend the backlog with targeted countries, synthesize and challenge forecast for new developments; - Support PO's with trade offs and defining minimum viable products; - Participate when required in sprint reviews, provide necessary recommendations and feedback when needed - Deploy and leverage marketing process inside CoE and Squads; -Guide feature creation: works with Squad POs to define the features -Prioritize features: works with Squad POs ensure understanding of prioritization - By delegation of the PO, build Marketing assets in collaboration with Marcoms - Support and ensure consistency on the requirements across WD ranges (covering multiple squads) | |||||||||||||||||||||||||
| Support Zones, remove critical roadblocks which prevent business continuity and manage business consolidation CoE / WD League level - Run periodic reviews with key targeted markets; help mobilize required support for the business - Work closely with WD Range Marketeers to align on strategy and bring this view to CoE / Product Owners - Support the targeted markets in framing and defining the right strategy for current / new offers; understanding key use cases and application, taking the lead to build new offer forecast, - Help unblock critical roadblocks by challenging / coordinating with PO's, support POs in case of difficult customer situations - Support by facilitating and getting effective feedback from customer demos - Consolidate the business view (Sales /Order /Growth Margin) at CoE / WD League level | |||||||||||||||||||||||||
| Support Hub strategy & portfolio management, consolidate the roadmap - Support League & CoE Strategy - Product Platforming, Positioning , - Digital strategy for segments - Consolidate the offer roadmap - Support in management of portfolio at CoE / WD League level | |||||||||||||||||||||||||
| Delivering Value Agile Offer Management aims to release value with optimal market timing, balancing customer needs with business goals. -Meet business goals: ensure offer is economically viable, and is operating within defined guardrails -Build, follow-up and support business in collaboration with zones: Co-build or analyze business cases with zones -Enable operations: support launch, etc -Collaborate throughout the organization: GSC, countries, solutions, ... |
资格
• 3+ years of successful track record in customer-focused product management
• Experience in building a 3-4 year plan translated to a product portfolio roadmap, leading marketing for new products development, execution of product lifecycle management.
• Experience in all aspects of Marketing including market insights, value proposition generation, pricing, communications, and planning
• Strong project management and organization skills.
• Marketing education or MBA.
• Experience with consumer markets, while understanding smart home products is an advantage.
• You are able to thrive on complexity and a certain degree of creative chaos
• Despite your creative flair, solid instincts, and problem-solving acumen, you know that the best decisions are driven by hard data, and you know how to get it and use it.
• You are able to work effectively with senior leadership team and collaborate effectively with global teams
• You have knowledge of marketing processes, strategic planning and budgeting
• Strong communication skills, fluency in English, other European languages are advantage
时间表: 全职
请求编号: 0092YR