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Offer Marketing Manager

位置:
上海 (上海), 中国
类别:
市场
Req ID:
008CBO

工作描述

The permanent mission of this position is

  • Be the Product Champion for digital offer (intelligent motor management system, MCC/iMCC) with China marketing and sales team in different BU (EM & IA)
  • Work with and drive other region marketing functions in order to successfully deliver the appropriate product or application for the appropriate market.

Input& output

  • Identify and investigate new market and customer opportunities, and develop the offer to meet this need
  • Be the key input for the offer roadmap in line with the needs of the local markets respecting Line of Business (LOB) overall strategy, closely work with product owners in League
  • New product launch and introduction with clear marketing strategy with launch manger together and drive key markets ramp up
  • Manage Offer rationalization & simplification
  • Secure right product functionality for different target channels and segments
  • Production of an annual development plan for renewal of existing offers or development of new offers in conjunction with OCP functions.
  • Actions to address any products failing to meet desired sales and/or margin expectations
  • Well informed knowledge of the market and ongoing evolution of the offer to respond to changing market conditions
  • Coordinate with Product owner/offer manager counter part of other lines, synchronize roadmaps, especially with Industry Automation BU.
  • Be responsible for monitoring cost and margin performance of MoMA, liaising with the local marketing teams in line with consolidated margin requirements.
  • Define price positioning of new offers
  • Optimize profitability of the product offer. 
  • prices and positioning of Schneider Electric offer, collaborate with relevant POs.

 

Business case (Marketing deliverable PMP)

  • Work with the local marketing teams to understand the behavior and expectation of each customer channel and segment.
  • Anticipate and satisfy Customer needs profitably
  • Develop measures and reporting mechanisms for all areas of responsibility
  • Well briefed with business mining to management team

资格

Essential:        

  • Knowledge of practical marketing commercial and industrial products
  • Knowledge of strategy and planning
  • Sound commercial experience
  • Knowledge of commercial and industrial applications, electrical and electronic
  • Knowledge of complex products and their applications
  • Degree or equivalent in Electrical Engineering or Business Management
  • Minimum of 8 years sales and/or marketing experience,
  • Dynamic, self motivated
  • Influence power to drive business with stakeholders
  • Results driven, diligent and resolute
  • Good English communication skills.
  • Good negotiation and influencing skills.
  • Independent. Able to develop and manage personal work plans.
  • Automation background as a plus

时间表: 全职
请求编号: 008CBO
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