Segment Marketing Manager

Geographical Scope: LVC & EMPP China 
Primary Location: Shanghai, China

Summary 
The Primary responsibilities of Segment Marketing Leader focus on China market and drive the segment business growth of China LVC leading segments, Commercial Building, Data Center, Electrics, Transportation & Airport, New Energy, Healthcare, etc. This includes assessing and prioritizing the customer and market requirements, working closely with front office in China, Global Marketing /Commercial team, and China /Global offer management team to deliver market-leading Segment value-propositions, Segment intelligence, Market Segment specific Offer deployment, and define segment roadmap cross BUs. 

Responsibilities 

Develop Market Segment intelligence leading to tailored Market Segment value-propositions:
-    Set the strategy of Marketing Mix, Applications, Offer, Access, Customers, Pricing and profit, communication language, KPI on LVC leading segments.
-    Provide the local Market Segment Insights on basis of comprehensive Business intelligence leading to tailored Market Segment value-propositions, with specific focus on trends, implications, possibilities.
-    Adapt the Market Segment Value Propositions to local context
-    Provide recommendations for proper local “go to market” rules
-    Provide relevant Market analysis (Market segmentation, AMR…) for Market Segment
-    Contribute to elaboration and yearly update of local Market Segment Business Plan

 Drive the Market Segment specific Offer deployment:
-    Plan the 1–3-year Segment Road Map Cross BU for each segment 
-    Drive the local Market Segment offer deployment (cross-BU)
-    Manage locally the Market Segment specific Solution offers (including Struxureware suite for Market Segment)
-    Adapt the global Market Segment toolbox to local context
-    Brew and delve deep the new emerging segment to pivot the future business growth

Drive the Market Segment internal & external impact:
-    Interact with the external Market Segment community to improve Schneider’s visibility.
-    Embed the Schneider Branding and create Schneider Technical impact in professional segment association.
-    Make the impact on technical innovation by segments community to prepare for the seats in the long run. 
-    Lead team to plan and implement marcom assets and activities to enhance segment impact.
-    Lead/participate in segment standards to strengthen Schneider’s thought leadership. 
   
Lead the segment marketing team to drive the result
-    Set the segment strategy on the LVC-leading segments
-    Drive the team members to make the impact on partners in the eco-system

Minimum Qualification Criteria
-    Minimum 10 years of experience in electrical & Automaton industry
-    Power products sales and marketing experience
-    Good knowledge about the electrical distribution systems and power quality
-    Bachelor’s degree in electrical engineering or Equivalent 
-    Fluent in Chinese and English
-    Exposure in working cross functional as well as cross cultural environments
-    Experience in internal and external customer handling.
-    Experience in offer life cycle management.
-    Experience in Marketing communion management

Geographical Scope: LVC & EMPP China 
Primary Location: Shanghai, China

Summary 
The Primary responsibilities of Segment Marketing Leader focus on China market and drive the segment business growth of China LVC leading segments, Commercial Building, Data Center, Electrics, Transportation & Airport, New Energy, Healthcare, etc. This includes assessing and prioritizing the customer and market requirements, working closely with front office in China, Global Marketing /Commercial team, and China /Global offer management team to deliver market-leading Segment value-propositions, Segment intelligence, Market Segment specific Offer deployment, and define segment roadmap cross BUs. 

Responsibilities 

Develop Market Segment intelligence leading to tailored Market Segment value-propositions:
-    Set the strategy of Marketing Mix, Applications, Offer, Access, Customers, Pricing and profit, communication language, KPI on LVC leading segments.
-    Provide the local Market Segment Insights on basis of comprehensive Business intelligence leading to tailored Market Segment value-propositions, with specific focus on trends, implications, possibilities.
-    Adapt the Market Segment Value Propositions to local context
-    Provide recommendations for proper local “go to market” rules
-    Provide relevant Market analysis (Market segmentation, AMR…) for Market Segment
-    Contribute to elaboration and yearly update of local Market Segment Business Plan

 Drive the Market Segment specific Offer deployment:
-    Plan the 1–3-year Segment Road Map Cross BU for each segment 
-    Drive the local Market Segment offer deployment (cross-BU)
-    Manage locally the Market Segment specific Solution offers (including Struxureware suite for Market Segment)
-    Adapt the global Market Segment toolbox to local context
-    Brew and delve deep the new emerging segment to pivot the future business growth

Drive the Market Segment internal & external impact:
-    Interact with the external Market Segment community to improve Schneider’s visibility.
-    Embed the Schneider Branding and create Schneider Technical impact in professional segment association.
-    Make the impact on technical innovation by segments community to prepare for the seats in the long run. 
-    Lead team to plan and implement marcom assets and activities to enhance segment impact.
-    Lead/participate in segment standards to strengthen Schneider’s thought leadership. 
   
Lead the segment marketing team to drive the result
-    Set the segment strategy on the LVC-leading segments
-    Drive the team members to make the impact on partners in the eco-system

Minimum Qualification Criteria
-    Minimum 10 years of experience in electrical & Automaton industry
-    Power products sales and marketing experience
-    Good knowledge about the electrical distribution systems and power quality
-    Bachelor’s degree in electrical engineering or Equivalent 
-    Fluent in Chinese and English
-    Exposure in working cross functional as well as cross cultural environments
-    Experience in internal and external customer handling.
-    Experience in offer life cycle management.
-    Experience in Marketing communion management

Lead the segment marketing team to drive the result

-          Set the segment strategy on the LVC-leading segments

-          Drive the team members to make the impact on partners in the eco-system

Minimum Qualification Criteria

-          Minimum 10 years of experience in electrical & Automaton industry

-          Power products sales and marketing experience

-          Good knowledge about the electrical distribution systems and power quality

-          Bachelor’s degree in electrical engineering or Equivalent

-          Fluent in Chinese and English

-          Exposure in working cross functional as well as cross cultural environments

-          Experience in internal and external customer handling.

-          Experience in offer life cycle management.

-          Experience in Marketing communion management